The Segal Centre is cultivating a hit: Why Grow is the must-see musical of the season

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The Segal Centre for Performing Arts will conclude its 2025/2026 season this spring with an exciting, fresh musical titled Grow. The Canadian showcase is scheduled to run from May 24 to June 14, 2026, and it represents a significant milestone for the city’s theatre scene, as it is backed by the creative influence of Michael Rubinoff, the original producer of the global phenomenon Come From Away.

The story follows two 19-year old twins, Hannah and Ruth, who leave their sheltered community for the first time to set out on their ‘Rumspringa,’ a traditional rite of passage for Amish youth. Their big city adventure in the modern world quickly takes an unexpected turn, and their green thumbs land them an unlikely partnership with a cannabis dispensary owner. What happens next is a comedic and vibrant production accompanied by a breathtaking score by Colleen Dauncey and Akiva Romer-Segal.

Directed and choreographed by Tracey Flye, the show features some beloved local Montreal actors, including Jake Cohen, who is proud to be part of the team bringing Grow to life. “It’s not every day that us Montrealers get to see brand new musicals come to life in our hometown on this scale,” shares Cohen. “The show is legit funny, well-written, and good luck getting the tunes out of your head.”

Written by Matt Murray, the musical’s fast-paced and witty narrative was originally developed at the Segal Centre many years ago when Artistic and Executive Director Lisa Rubin offered a studio space for Murray, Colleen and Akiva to work on the first draft of the show together. It’s a full circle moment for the team, and Rubin has already expressed her high expectations for the show: “Mark my words, you’ll be proud to say you saw it first in Montreal when it takes Broadway by storm.”

The theatre is committed to accessibility and is offering a live ASL interpretation of the show on Saturday, June 6, 2026, at 7:30 p.m. The theatre is also offering two audio-described performances on Sunday, June 7, 2026, at 2 p.m. and 7:30 p.m. Their audio-de-scribed performances include a Touch Tour before the show, where knowledgeable guides will assist you and provide descriptive information about the elements you encounter. The tours take place at 12 p.m. and 5:30 p.m. on Sunday, June 7, 2026.

For a full list of accessibility offerings, patrons can visit segalcentre.org.